My Media Buying Strategy

A proven 7-phase methodology for scaling e-commerce brands profitably

63.52x
Highest ROAS Achieved
$123K+
Total Revenue Generated
4 Years
Experience
Phase 1
24 Hours

Creative Testing & Interest Discovery

Launch multiple ad sets testing different creatives across various interest audiences

  • Test multiple creative variations simultaneously
  • Target different interest groups
  • Monitor initial performance metrics
  • Set baseline budget for fair testing
Phase 2
Analysis Point

Data Analysis & Optimization

Review 24-hour metrics to identify winning combinations of creatives and audiences

  • Analyze ROAS, CPC, and conversion rates
  • Identify best-performing creative
  • Determine highest-converting interests
  • Turn off underperforming ad sets
Phase 3
24 Hours

Initial Scaling

Scale winning ad sets gradually while maintaining performance

  • Increase budget by 15-20% on winners
  • Duplicate top performers 5x for reach
  • Monitor performance stability
  • Maintain consistent creative messaging
Phase 4
Analysis Point

Performance Review & Pruning

Second round of optimization to eliminate declining ad sets

  • Review scaled ad set performance
  • Turn off newly underperforming sets
  • Keep only consistent performers
  • Prepare for social proof phase
Phase 5
Ongoing

Social Proof Campaign

Launch engagement campaign with winning creative to build social proof

  • Use best-performing creative
  • Run engagement-focused campaign
  • Build likes, comments, shares
  • Create social validation for conversions
Phase 6
Long-term

LAL Audience Scaling

Scale with lookalike audiences while maintaining performance

  • Create LAL from 50% video views
  • Build LAL from website visitors
  • Target add-to-cart LAL audience
  • Exclude custom audiences from LAL
  • Run separate campaigns for exclusions
Phase 7
Automated

Email & SMS Marketing Automation

Maximize customer lifetime value through strategic email and SMS campaigns

  • Post-purchase emails with similar product recommendations
  • Abandoned cart reminders for items left behind
  • Follow-up emails with exclusive discount codes
  • Abandoned checkout recovery sequences
  • Segment customers for personalized offers
Phase 8
Ongoing

Bundle Offers & Conversion Boosting

Implement strategic bundle offers to increase average order value and motivate purchases

  • Buy 1 Get 1 Free promotions for high-margin items
  • Buy 2 Get 1 Free bundles to increase cart size
  • Buy 1 Get a Gift offers to add perceived value
  • Buy 2 Get Discount codes to encourage bulk purchases
  • Test different bundle combinations for optimal performance

Key Principles

Data-Driven Decisions

Every decision is based on 24-hour performance windows and concrete metrics, not guesswork

Gradual Scaling

15-20% budget increases maintain algorithm stability and prevent performance drops

Ruthless Optimization

Quickly eliminate underperformers to focus budget on winners

Audience Exclusions

Exclude custom audiences from LAL campaigns to maximize reach and prevent audience overlap

Email & SMS Automation

Use strategic email and SMS campaigns to enhance customer lifetime value

Bundle Offer Strategy

Leverage bundle promotions to increase AOV and motivate buyers with attractive offers

Ready to scale your brand?

Let's discuss how this strategy can work for your business